FORT LAUDERDALE, FL - MAY 22, 2008 - ACR Electronics, Inc., the world¹s established leader in safety and survival technologies (founded in 1956), announced, at its yearly international sales meeting, record sales for its 2007 fiscal year and introduced a dynamic, new “The Science of Survival” theme for its line of marine, outdoor, aviation and military products.

“This is a year of change”, ACR President Paul Frank announced to some 100 members of ACR’s global sales organization gathered earlier this month in Fort Lauderdale, FL, ACR’s home base.

Frank told the contingent that ACR Electronics (www.acrelectronics.com) recorded its best year ever in 2007, eclipsing 2006 fiscal year sales by a healthy 15.5 percent. With a stagnant and difficult economy, fierce competition, rising costs and severe pricing pressure facing manufacturers in 2008, Frank told the group that ACR was committed to growth “even in these difficult times.” Frank continued with, “ACR, a company at the top of its game, has launched a company-wide Lean Initiative that will allow us to more efficiently design, build, purchase, market and sell our life-saving products with the ultimate beneficiary being the consumer.” The Science of Survival campaign will capture and communicate the technology behind the quality that is the foundation of ACR’s reputation.

Perhaps best known for its line of satellite detectable 406 MHz emergency beacons, EPIRBs (Emergency Position Indicating Radio Beacons) and Personal Locator Beacons (PLBs), ACR remains the global leader for both product categories. In 2007, outdoor sales were up 87 percent, due primarily to ACR’s line of PLBs, and North American marine sales enjoyed a 7.9 percent increase. International and government sales, including the ACR Europe office, also reported increases in 2007.

To take better advantage of ACR’s position as the industry’s established leader, and to better convey to consumers its unrivaled standards and testing systems, its state-of-the-art, lean US manufacturing processes and its close relationship with Search and Rescue agencies across the planet, ACR is launching an image makeover. The refreshed image is more than skin deep and combines the new “The Science of Survival” theme with design plans for trade booths, packaging, advertising, sales materials and a more consumer-friendly web site with e-tail features, educational downloads and an online blog.

Paul Hardin, Vice President of Sales and Marketing, said the dynamic, clean, high-tech, upscale look will be worked into ACR’s overall marketing plans through the course of the next year. The Science of Survival slogan represents ACR’s new approach to building life-saving equipment with the focus on process control and leaving nothing to chance.

“Consumers will begin seeing these new initiatives on the store shelves, in the media, in our brochures and on our web site over the course of the next several months,” said Hardin, who promised other new “industry changing” products to be launched by the company in 2008.

Thousands of sailors, hikers, boaters, pilots and men and women in uniform owe their lives to ACR engineered, designed, tested and manufactured products. ACR products are used where all other means of rescue have been exhausted.

“We build quality products knowing that they are used to save lives,” said Hardin. “They are designed and built to work the first time, every time.”

ACR Electronics, Inc., www.acrelectronics.com, a Cobham plc company, designs and manufactures a complete line of safety and survival products including EPIRBs, PLBs, AIS, SARTs and safety accessories. The quality systems of this facility have been registered by UL to the ISO 9001:2000 Series Standards. Recognized as the world leader in safety and survival technologies, ACR has provided safety equipment to the aviation and marine industries as well as to the military since 1956. The company is headquartered in Fort Lauderdale, Florida and employs 200 at its manufacturing facility.

Contact:   John Bell
prseitz@bellsouth.net      954-970-3394